You work 20+ years building your business, and the day comes when it’s time to sell. You feel you’ve built something valuable, but how do you get others to see that value. How do you get them to buy? 

By the time you want to sell the company, it is too late to maximize the value. You need to start two or three years in advance polishing your “shiny red apple.” Your objective is to create value for the buyer. 

Inside are the top ten destroyers of value in the buyer’s eye. Don’t let these destroyers take money away from you!